Daniyal Ahmad Assignment#2How is retail transformation and what is intermediation?

The things I would learn about are what’s changed with retails in our lives. In a positive way we became more digitalize then ever before and sometimes more effective. This begins to challenge them what is the role of the store in retail we can now shop at 12 o’clock in the morning in our bed or in our couch from an online app, so the reason is that someone gets up now and leaves his home, and goes to the store is shifted. I think that driven a lot of the changed about what is the experience we need to deliver to customers now that a lot of the actual purchasing is beginning to move more and more into digital.

In order to become a successful business tycoon we should create service culture and need innovation to satisfy consumer needs. Many companies depend on technology mainly because the consumer mindset is changed rapidly. It’s not because of connected cellphone all the time. It’s because technology is change the perception of consumer to empower them, making them more informed to make them more connected,making them more demanding.

For instance Amazon has changing the online shopping experience for their customers, Now customers can enter the store, pick up things they need, and leave without checking out the bill, while payment is automatically generate on Amazon Go app.

Intermediation:

Inter-mediation happens when digital platforms entered between clients and a company itself.

Digital platforms is efficient in the process of selling products especially when marketing and promoting a product or service for the masses.

Brands should directly connected with their end user of a product and create value and meaningful relationships with their customer. They can use data to improved their products and offering according to needs and demands of their customers. They can extend their product scope outside the country, or around the world, and sells their goods more profitably. And they can do it without making major infrastructure investments or signing distribution contracts with local retailers.

Social media platforms like Facebook, Twitter, Instagram and Pinterest have modify the way in which consumers and brands communicate. Low cost insight tools give companies a better understanding of consumers than ever before.

Example:

Digital stores ( Amazon.com or Alibaba Group )

Sharing hubs ( pinterest, youtube)